Very useful, both for the information on new products and for the networking opportunity.
We've now got at least two new technologies that give us, and therefore our clients, a further competitive edge. A morning well spent.
All three companies presented new and very interesting products. I have passed on details to two of my clients and follow-up meetings are arranged.
New Product Network Blog
Message in a bottling economy
Its hard work, it has taken long enough to persuade the techie to think about marketing at all, then it was benefits rather than features and now we have to go back and say re-think it all as the economic climate has changed. A good example is the number of new clean-tech products I see [...]
Accelerated Business Growth - The Superincubation Story Podcast
In mid 2007 Greig Holbrook, Managing Director of Oban Multilingual, knew he had a huge opportunity with his expertise in Multilingual search engine optimisation but was struggling to take full advantage. Based at the Sussex Innovation Centre (SInC) he decided to use a new SInC product, Superincubation, to help him structure and focus intensively on [...]
All for One and One for All
‘I know, lets start a business, we’re all good mates – we don’t need a lawyer’. So went one company I worked with recently, they created a great new company as four friends and to cement their egalitarian business philosophy set-up a shareholders agreement which required unanimous agreement between them for all major decisions. So who [...]
Is it just me!
One of the frustrations of helping new businesses start-ups is the amount of poor marketing advice that is doled out, usually by marketing consultants as a means of getting a company with little funds to splash out on a glossy brochure or a flier. There is nothing wrong with good marketing [...]
Your Benefits Claim
One of the frustrations of working with new product and technology entrepreneurs is that they can have a very blinkered idea of their markets. Often their business idea comes from solving a problem in the market where they have experience. This is perfectly reasonable, but can be very limiting. A good example is a SInC [...]
Customers really are the hands that feed you!
On Thursday I was up at the House of Commons to attended a workshop run by the National Business Awards entitled “Innovation, Evolution or Revolution”. http://www.antara.co.id/en/arc/2008/6/12/uk-plc-must-invest-more-in-r&d-to-compete-worldwide-report/. I really enjoy visiting Westminster Palace and keep telling myself that I must make the time to take the family on the tour of parliament. The event itself was hosted [...]
Nice Idea – Wrong Place
A sports car is travelling fast down a quiet country lane, braking fast it stops alongside a farmer leaning on a 5-bar gate looking out over the fields. “I’m lost”, says the driver, and goes on to ask directions to a local country house hotel. The farmer thinks deeply before he replies – “I wouldn’t [...]