Analytics for better Search Engine Optimisation (SEO)
By Jeremy Spiller
The objective of Search Engine Optimisation (SEO) is to increase web visitor counts by ranking very high in the results of searches, using the most appropriate keywords, describing the content of your site and other methods. But if you can’t measure the benefits or progress of your work with any analytics package, how can you know if your efforts are paying off or if something is going wrong?
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Protecting your work
By Adams and Remers Solicitors
You’ve spent hours choosing a witty, innovative name for your new business, your first product is ready for production and you can already visualise the marketing campaign. But how can you stop others helping themselves to the fruits of your labours? The law can help you protect your ideas and brands in a number of different ways.
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10 things bank managers like to hear
By R. Ashton
Bank managers are not entrepreneurs. You have to overcome the natural cultural boundary between their nice safe corporate world and your more exciting, volatile one. Here are ten words you can use to reassure them.
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The secret of success is asking for help
By M. Herd
Running a business requires the wearing of many hats, but there are still times when you need outside help – and recognising when can often be the difference between success and failure.
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Getting Publicity: The Myth of the Press Release
By B. Stoller
A musician spends years honing his craft...
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How to choose and work with a solicitor
From The Essential Business Guide
You can talk to a solicitor under The Law Society’s, ‘Lawyers for Business Scheme’.
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Spam: E-Marketing's Alter Ego
From NY,USA, CRM magazine
Jupiter Research reports email campaigns on the rise; dawn of mega spam; CRM to the rescue, sort of...
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10 ways to look bigger than you are
By R. Ashton
Sometimes, small is beautiful. However, when you're pitching for really big.....
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Is Sussex Doing Enough to Encourage Innovators?
By M. Herd, The Southern Business Times
Mike Herd, executive director of the Sussex Innovation Centre examines how Sussex based businesses can be encouraged to be more innovative...
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